Below is an example of a common mistake we’ve seen when using the audience builder. Remember that for some of the filters (donations and location in particular), you may not have full data coverage across all your phones or email. Because of that, when doing suppressions, you should make sure to adequately narrow your universe.

Goal: create an audience of donors that do not live in New York.

There are several ways to do this correctly.

• Start by including all donors and then suppressing anyone who is in NY
• You can also do this in the include section by adding a “have not” filter ⬇️

However, please note that just suppressing NY-based donors will NOT work. As you can see here, this increases the audience size to 42 (from 16 above) because it’s also including non-donors. What you are getting below is:

• All non-donors
• Donors except for those in NY